Captain Hook
Helping people navigate the PR trenches to achieve great fortune without having to spend one.
Featured Posts
Pregnant Pause: Experiencing (and Relearning) PR from the Consumer Side
Products and services you really need instead of just want. What a concept! In terms of what to expect when you’re expecting, my last nine months delivered a fully immersive, deeply instructive refresher on PR from the consumer’s perspective.
Archive
Jay & Bey's No Good Very Bad PR Day
Did the defiant blast-back hit the mark? What's the overall strategy? There is plenty of reasonable doubt to go around, but one thing is certain. We are watching a crisis comms case study about as high-profile — and high-stakes — as they (kingdom) come. And that means there will be key lessons for everyone's damage control blueprint.
Fame Over? Not For You — a.k.a. Part 2:
"Authentify" yourself in 2025. Having examined the devaluing of legacy celebrity in our last episode, we now drop some key take-aways — including how brands, marketers, and creators should aim to harness the new standards of accessibility and authenticity.
Pregnant Pause: Experiencing (and Relearning) PR from the Consumer Side
Products and services you really need instead of just want. What a concept! In terms of what to expect when you’re expecting, my last nine months delivered a fully immersive, deeply instructive refresher on PR from the consumer’s perspective.
